A client in Riyadh needed stronger brand presence in a highly competitive market.
Alan built a unified campaign combining:
DOOH screens inside premium gyms
High-performance digital ads
Strong, clear creative direction
The results were exceptional within only 30 days.
The Challenge:
Weak brand visibility
Low engagement from the right audience
No clear digital funnel
Creatives not aligned with the target market
Alan’s Strategy
1️⃣ DOOH Placement
We selected screens in:
Salt Gym
Wawan Gym Men & Ladies
Xfit
Fitness centers with strong footfall
2️⃣ Digital Ads Strategy
We launched:
High-intent audiences
Retargeting layers
Multiple creatives & hooks
A/B tests for optimization
Conversion-focused copywriting
3️⃣ Creative Direction
Short videos (7–12 seconds)
High-contrast green identity
Bold text and strong CTA
Localized messaging tailored to KSA
Results after 30 Days:
📈 +317% increase in brand visibility
📉 42% decrease in cost per lead
👀 1.4M total impressions
📩 500+ high-quality leads
💡 DOOH added +18% engagement lift
Conclusion:
The combination of DOOH + digital ads creates exponential growth for modern brands.
This campaign showed how smart placement + strong creative + performance targeting can deliver real impact.
📩 Want similar results? Contact Alan today.