Platinum: Slush Maker Rapid Launch Campaign

Industry & Specialty

Consumer electronics brand specializing in innovative home appliances that merge functionality with sleek, modern design.

Services Provided

• Full Campaign Management
• Influencer Marketing Strategy
• Video Production & Product Shoots
• DOOH (Digital Out-of-Home) Advertising
• Social Media Content Creation & Management
• Paid Ads (Meta, TikTok, Snapchat)

Situation

Platinum approached ALAN with an urgent challenge: launching the new Slush Maker just days before the planned go-live date.

There was no content, no pre-launch momentum, and a very tight timeline. Platinum needed a complete launch campaign delivered fast, flawlessly, and without compromising quality.

Solution & Approach

• Produced high-quality product videos and photos highlighting features and lifestyle appeal.
• Activated targeted influencers aligned with family-friendly kitchen audiences.
• Launched a DOOH network across Riyadh and Jeddah in high-traffic locations.
• Designed social content that created urgency, excitement, and click-through momentum.
• Deployed geo-targeted paid ads across Meta, TikTok, and Snapchat.

In just a few days, ALAN built the campaign from the ground up — making the Slush Maker feel like a long-planned, high-budget release.

Results

Despite the compressed timeline, Platinum’s Slush Maker launched with a powerful presence across all channels.

The campaign generated strong engagement, high visibility, and rapid consumer interest from influencers and audiences alike.

Conclusion

ALAN delivered a full-scale, high-impact launch at speed, combining digital, physical, and social presence to ensure Platinum’s Slush Maker hit the market with energy, attention, and demand.

Fast launch. Full presence. Platinum-level delivery.