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Saudi Architects: Design-Led Brand Launch & Cityscape Global Presence

Case Study by ALAN Agency

Industry & Specialty

Architecture & Urban Planning.
Saudi Architects specializes in innovative architectural design, urban development, and visionary built-environment solutions.

Services Provided

  • Strategy & Brand Development
  • Social Media Management
  • Merchandise Design
  • Event Management
  • Media Production
  • Creative Content Development

Situation

Saudi Architects had established a strong reputation within the industry but lacked a clear digital presence and a defined visual identity.

Ahead of their participation in Cityscape Global — one of the region’s leading real estate and urban development exhibitions — the brand faced a critical challenge.

Without a cohesive brand system or prior event execution experience, Saudi Architects needed to present itself as a bold, modern, and credible player on a highly competitive stage.

The objective was not just visibility, but positioning. Saudi Architects partnered with ALAN to build a strategic, design-led presence that would translate architectural expertise into a compelling public identity.

Solution & Approach

To support Saudi Architects’ first public appearance at Cityscape Global, ALAN developed a full creative and execution plan focused on brand clarity, visibility, and audience engagement.

ALAN crafted a comprehensive visual identity system that transformed the firm’s architectural legacy into a modern, event-ready brand.

This included the design of print materials, branded merchandise and giveaways, digital screen content, and press kits — all tailored to the exhibition’s audience and format.

In parallel, ALAN managed event execution, media production, and social coverage, ensuring that every physical and digital touchpoint reinforced a cohesive, professional image before, during, and after the event.

The result was a unified brand presence that introduced Saudi Architects to the market with confidence, consistency, and creative impact.

Results

One-Month Impact

  • 4,300+ profile visits
  • 100% on-time delivery across all assets and execution
  • 3× increase in brand visibility
  • +2,100% growth in Instagram engagement

Conclusion

ALAN delivered a full-scale brand and event launch that positioned Saudi Architects as a modern, forward-thinking architectural firm.

By combining strategic branding, precise execution, and content-driven visibility, ALAN ensured the brand made a strong and lasting impression at one of the region’s most influential industry events.

Strategic design. Seamless execution. Market-ready presence.