Sedar: Luxury Home Décor Marketing Transformation

Case Study by ALAN Agency

Industry & Specialty

Luxury curtains, blinds, wallpapers, and smart home accessories. End-to-end wall solutions for homes, offices, and commercial spaces.

Services Provided

Marketing Strategy Development
Social Media Management
Paid Ads Campaigns (All Platforms)
Influencer Campaigns
Photo & Video Productions
Creative Direction & Content Planning

Situation

Sedar was struggling to establish a distinct voice in the Saudi market. Despite its strong reputation in luxury home décor, the brand’s digital presence lacked direction, consistency, and emotional storytelling.

With a saturated market and rising competition, Sedar needed a refreshed identity, a clear strategy, and a partner capable of driving both foot traffic and online traction.

The goal was to elevate brand perception, increase store visits, and strengthen emotional connection with both affluent homeowners and young design enthusiasts.

Sedar partnered with ALAN to build a complete marketing ecosystem that combined aesthetic storytelling with performance-focused execution.

Solution & Approach

Developed a cohesive storytelling framework tailored to the Saudi audience.
Produced premium photo and video content through high-end studio and on-site shoots.
Collaborated with a décor engineer to add expert authority to visuals and messaging.
Executed influencer campaigns across décor, lifestyle, and interior niches.
Ran targeted paid ads across Meta, TikTok, Google, and Snapchat.

This blend of creativity and performance repositioned Sedar as a modern, aspirational brand in Saudi Arabia.

Results: One Quarter Impact

+360% increase in brand visibility
+280% rise in social media engagement
+206% growth in website traffic
+720% boost in influencer-driven brand mentions
+238% improvement in paid ad conversions
+163% increase in customer inquiries

Through storytelling, influencer alignment, and precise media buying, Sedar evolved into a market leader — visually, emotionally, and commercially.

Platform Results: One Quarter Impact

Instagram

Impressions: 560,000
Engagement Rate: 9.8%
Follower Growth: +10,000

TikTok

Views: 710,000
Engagements: 39,200
Follower Growth: +5,100

Meta & Google Ads

Impressions: 1.4M
Clicks: 18,300
Cost-per-click: ↓ 31%

Snapchat Ads

Swipe-ups: 27,000
Store Directions Clicks: 3,500
Direct Messages: +2,100