Jeeny: Hyper-Targeted Gym Audience DOOH Performance Campaign

Case Study by ALAN Agency

Industry & Specialty

Mobility & Transportation — Taxi Mobile Application.
Jeeny is a smart taxi app offering fast, reliable, and affordable transportation solutions across Saudi Arabia.

Services Provided

High-Production Ad Video Creation
Digital Out-of-Home (DOOH) Advertising
Creative Campaign Execution
Location-Based Media Strategy
Lifestyle & Routine-Based Placement Strategy

Situation

Jeeny set out to reach a very specific audience: fitness enthusiasts who follow strict routines, train regularly, and rely on convenient transportation after workouts.

Traditional broad-reach advertising wasn’t enough to connect with this niche group in a meaningful way.

The challenge was clear — reach gym-goers at the exact moment when the service felt most relevant. This required hyper-local, behavior-driven targeting rather than mass exposure.

Jeeny partnered with ALAN to build a campaign designed around routine, timing, and immediate action.

Solution & Approach

ALAN designed a laser-focused DOOH campaign by activating 250+ digital screens inside top gyms across Riyadh, Jeddah, and Dammam.

The campaign was strategically timed to appear during peak workout hours, using bold, action-driven messaging that aligned with gym-goers’ energy and post-workout needs.

High-production visuals spoke directly to the fitness mindset, positioning Jeeny as the ride ready and waiting just outside the gym doors.

By aligning content with user behavior, location, and timing, ALAN ensured the message reached the right audience at the most relevant moment — turning awareness into immediate app action.

Results: One-Month Impact

1,000+ promo code redemptions
+63% increase in app engagement
+310% growth in new signups
+510% boost in ride bookings near targeted gyms

Through precise targeting and performance-driven execution, Jeeny achieved measurable growth and high conversion within just one month.

Conclusion

ALAN delivered a performance-driven DOOH campaign that translated real-world visibility into measurable app growth.

Through behavior-based placement, hyper-relevant timing, and strong creative execution, Jeeny achieved tangible business impact in record time.

Right moment. Right location. Real results.