VOX Cinemas: Always-On DOOH Trailer Network for Real-Time Movie Promotion

Industry & Specialty

Entertainment — Cinemas & Film Distribution.
VOX Cinemas is a leading cinema and film distribution brand, known for delivering blockbuster releases and premium movie experiences across Saudi Arabia.

Services Provided

• Digital Out-of-Home (DOOH) Advertising
• Location-Based Media Strategy
• Trailer Placement & Scheduling
• Creative Campaign Planning

Situation

VOX Cinemas needed a consistent, high-impact way to promote multiple movie releases across Saudi Arabia.

With a fast-moving content calendar and frequent new launches, the challenge was not content quality — it was timing, visibility, and relevance.

The brand required a dynamic, real-time solution that could build buzz, increase awareness, and support ticket sales beyond traditional cinema channels.

VOX Cinemas partnered with ALAN to create an always-on campaign that delivered movie trailers directly into everyday environments.

Solution & Approach

ALAN launched an ongoing DOOH campaign across 180+ digital screens in Riyadh, Jeddah, and Dammam, positioning VOX trailers in environments where attention is naturally high and engagement is effortless.

Trailers were strategically placed across multiple lifestyle settings. In cafés, content appeared in relaxed social environments ideal for young professionals and casual moviegoers.

In gyms, trailers were scheduled during peak workout hours, targeting active audiences with time-sensitive routines.

In gaming centers, trailer selections were aligned with Gen Z preferences, featuring high-energy genres such as action, sci-fi, and animation.

This multi-environment strategy ensured that each movie reached its ideal audience at the right moment, transforming everyday spaces into touchpoints for cinema discovery.

Results

• 10+ major movie releases promoted
• +680% growth in trailer impressions across DOOH screens

The campaign successfully established VOX Cinemas as a go-to source for movie updates in physical spaces.

Conclusion

ALAN delivered an always-on DOOH solution that kept VOX Cinemas present, relevant, and top-of-mind between releases.

By combining real-time scheduling, environment-based targeting, and high-impact placements, ALAN helped VOX bring the excitement of cinema into daily life — well before audiences reached the box office.

Always visible. Perfect timing. Box-office momentum.