Red Bull Mobile: High-Energy Youth DOOH Market Penetration Campaign

Case Study by ALAN Agency

Industry & Specialty

Telecom — Youth-Centric Mobile Services.
Red Bull Mobile delivers mobile plans built for fast lifestyles, heavy streaming, gaming, and always-on connectivity.

Services Provided

Digital Out-of-Home (DOOH) Advertising
Creative Campaign Execution
Location-Based Media Strategy
Lifestyle Environment Placement Strategy

Situation

Red Bull Mobile aimed to strengthen its presence in the Saudi market by connecting with young, high-energy consumers who live fast, game harder, and stream non-stop.

In a highly saturated telecom landscape, the challenge was clear: cut through the noise and capture attention in a way that felt authentic to the brand’s bold personality.

The brand needed high-impact visibility in environments that naturally matched its audience’s pace and mindset — not traditional placements, but lifestyle-driven touchpoints.

Red Bull Mobile partnered with ALAN to deliver a campaign built for energy, relevance, and visibility.

Solution & Approach

ALAN rolled out a dynamic DOOH campaign across Riyadh, Jeddah, and Dammam, activating 200+ digital screens in high-energy lifestyle locations including gyms, cafés, gaming centers, and creative spaces.

The campaign was engineered for maximum impact. Bold visuals, high contrast, and short, punchy messaging were designed specifically for fast-moving audiences and deployed during peak hours.

Each placement was carefully selected to mirror the Red Bull Mobile brand’s pace, attitude, and energy — ensuring the message landed where it felt most natural and effective.

The result was a campaign that didn’t just appear in public spaces, but truly belonged in them.

Results

The campaign delivered strong visibility and recall among Gen Z and millennial audiences.

Red Bull Mobile achieved a heightened presence across gyms, cafés, and gaming environments, reinforcing its identity as a telecom brand built for high-energy lifestyles.

The brand stood out clearly within a competitive market by aligning placement, creative, and audience mindset.

Conclusion

ALAN delivered a bold, high-impact DOOH campaign that positioned Red Bull Mobile exactly where its audience lives, plays, and connects.

By aligning creative execution with lifestyle-driven placement, ALAN helped the brand break through telecom noise and claim attention in the moments that matter most.

High energy. Smart placement. Maximum impact.